How Apex works

Your business already knows everything about itself. The trouble is that it knows it in eleven different places, a thread in email, a decision in chat, a number in the books, a promise made out loud on a call nobody wrote down.

So every time you ask an AI for help, you spend the first ten minutes explaining your own company to it. And when you switch to a different one, you do it again. The model is not the bottleneck. The context is.

Sign in once per tool, email, calendar, chat, CRM, books, files. Read access, and you choose what each one can see. There is nothing to install and no terminal.

1,379 tools are available to connect.

Apex reads those tools into one graph: the people, the companies, the meetings, the messages, the deals, the commitments and the projects, with the relationships between them. You do not file, tag or tidy anything. Every system that asks you to maintain it ends up abandoned, which is why this one reads instead of asking.

Claude, ChatGPT and Grok all read the same brain over MCP, and act back in the same tools. Whichever one you open already knows where you left off, because every step one of them takes is written back for the others.

These are the tools the MCP server exposes. Nothing here is aspirational.

• search_brainSearch everything Apex knows: people, companies, meetings, messages, deals, commitments and notes.
• open_commitmentsWhat you promised and who is waiting on you, newest first.
• who_isOne person, and where things stand with them.
• read_noteOne note in full, with its key points and every relationship it has, each with the evidence behind it.
• recent_knowledgeWhat the brain learned most recently, for catching up.
• apex_runDo something in a connected tool, send the email, post the message, update the record.
• apex_activityEverything Apex has carried out, the tool it used, who asked, and whether it went through.
• apex_syncRecord a step taken on a project so every other AI you use sees it within seconds.
• apex_handoffHand a project from one AI to another, keeping what passed between them.
• apex_connectA one-click link to connect a tool that is not connected yet.

Everything Apex carries out is recorded, the action, the tool, who asked for it, and whether it went through, including the ones that failed. An execution that leaves no record turns the brain into a remote control with no memory.

Answers name where they came from. If the brain has not heard about something, it says so rather than guessing.

Access is by waitlist while the first cohort is onboarded. Join here. Four questions, and businesses over $400K are offered a call straight away.